M. Advertising

Advertising is one of the hardest parts of the book process.  To be completely honest, it sucks.  Telling someone about your book is difficult to start and then you have to convince them to read it.  I am not a magician and as of yet haven't figured out the best way to do this.

I equate book advertising to your first job.  I think we are all able to remember how we felt about getting it, the stress, the uncertainty.  To get a first job, you need experience and to get experience, you need a first job.  Nasty little catch twenty-two, but to get people to buy your book, you need someone to have read it.  To get someone to have read it, you need someone to have bought it.

So how does one go through the internet, post on social media and discussion boards, without being considered a pest and spammer?  It is a fine line.  If you don't do it then you will never find that first fan, but if you do it too much, you will be virtually stone and shunned from internet society.

Basically, I am looking for suggestions, comments, and what would you do's.  Because, as of yet, we haven't broken the plan of acceptable advertisement.